Design

My education was in Graphic Design, and it is the only field I've ever worked in, and the only career I've ever wanted. The Design field is a good place to meet fascinating people, and to work with progressive, creative companies. Design has kept me very busy over the years. It is an exciting challenge to integrate text, illustrations, photography, and information in a way that is visually striking, yet conveys information in a manner that is easily understood.

Below you'll find samples of my design work covering many different areas, including print design, package design, corporate identity, marketing promotions, presentations, tradeshow graphics. This may seem like too much area for one person to cover, but when you've been in this field of work as long as I have, you tend to be exposed to an amazing variety of projects. For CD-ROM interface design, please visit my “Illustration” section.

Print Design:

  • Catalog design comps for Columbia Tristar’s 1995 Home Video Catalog. Here are comps for the cover, tab, and page layout from proposal #1, the cover, tab, and page layout from proposal #2, and the cover, tab, and page layout from proposal #3. I made numerous sketches and comps, and the inside layout followed them and used the QuarkXPress template I created, but the final cover was out of my control.
     
  • Catalog cover designs comp 1, comp 3, and comp 4, for Compton’s New Media 1995 Catalog. Unfortunately, I never got a copy of the final piece, so I don’t know which one they chose! I also created the photo collage.
     
  • Datasheet for Marimba.
     
  • “Roadmap” info sheet for Netscape server software.

Package Design:

  • Apple Newton packaging comp1, comp 2, and comp 3. While some of these comps are very similar to the final package design used, changes were made after my phase of the project was completed. Even so, much of what I worked on is in the final package design.
     
  • CD-ROM package comp for Knowledge Adventure’s “Brainy Books” Casper CD-ROM. Not used, though I feel it would have had very strong shelf visibility.

Corporate Identity:

  • Most recently, I created new business stationery for my former employer, Smartshop.com, Inc. Here is the business card I designed. I also designed matching letterheads, building signage etc. It was meant to tie in with the design of Smartshop's corporate web-site.
     
  • Logo for Lai Venuti & Lai advertising agency. I actually presented them with about 50 proposals, and this was what they chose.
     
  • Logo for Pure Grain Digital Productions video conversion company.

Promotional:

  • T-Shirt design for Excite, promoting implementation of PeopleSoft software: Back and front.
     
  • PS Business Parks sales promotion mailer.
     
  • PS Business Parks “Invitational Golf Tournament” postcard. This was a followup card to a 5"x25", five-panel mailer I also designed. It is too big to include here. I created several years worth of these, including the 1996 invitation.
     
  • Trophy plaque for the Sports Car Club of America (SCCA).
     
  • Auto racing club T-shirt.
     
  • Racquetball towel design for Los Gatos Athletic Club.

Presentations:

  • I created the original eBay roadshow presentation in PowerPoint... now I kind of wish I’d asked them to hire me as an employee back then!
     
  • Slide show for Baan, using boxing as a metaphor for business competition. I found images from old boxing books and posters to insert for a vintage, gritty look.
     
  • Slideshow template for Pinnacle. This just played off of their logo.
     
  • Here’s a sample of a presentation for Applied Materials. I created all of the graphics used, though several employed images originally used in magazine ads (like the light-bulb image, which I actually worked on for the magazine ad as well).
     
  • Here’s the title slide from a presentation for Point.com.
     
  • I also made this presentation template for Go Networks. This HTML version doesn’t show them, but I had a bunch of animated images within it, like a floating balloon, a leaping frog; the girl included here jumps up.
     
  • A simple presentation template for Truebearing.com.

Exhibits:

  • Exhibit booth for National Semiconductor. I designed the surface graphics.